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Public Relations Quiz Public Relations

What is a 'press pack/kit'?


Free giveaway presents to the press at the end of the year, frequently toy versions of a company's products.

The bags brought by individual members of the press to interviews.

A collection of lost at a Public Relations firm.

The precise folding of articles for archiving.

A branded pack handed out to the media by an organization, usually containing background information, photographs, news releases etc.

Answer:
A branded pack handed out to the media by an organization, usually containing background information, photographs, news releases etc.

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