Who are the 'sector/trade press'?

What is a 'press pack/kit'?

Which of the following best describes 'crisis communications'?

What is a 'transcript'?

What is 'spin' exactly?

What does it mean when a newspaper or magazine copy or a picture is said to 'bleed'?

Specific, measurable statement of what needs to be achieved as part of reaching a goal is known as ______ .

In media uses and gratification theory people select particular media to satisfy their needs or to be entertained.

A widely used model developed by Peter Drucker, management by objectives is known as_______ .

The point in the campaign process where the campaign plan is put into operation is known as _______ .

A word or phrase to allow for its categorization or search within a social media channel or channels is known as _______ .