Correct Answer: False Analogy
Explanation:
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An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
Appeal to an unqualified expert
To reduce complex matters to an either/or logic
Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
A suggestion that is offered for consideration or acceptance