When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.

A logical appeal or an appeal to reason (facts - statistics - and expert testimony)

The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-

Statements claiming that some proposition is untrue or incorrect

Takes as evidence what it claims to prove

The feelings or emotions that are evoked from a word

A suggestion that is offered for consideration or acceptance

An expressed opinion - statement - or point of view

The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument

The dictionary definition of a word

An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat