Correct Answer: Logos
Explanation:
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More Persuasion MCQ Questions
The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
Statements claiming that some proposition is untrue or incorrect
Takes as evidence what it claims to prove
The feelings or emotions that are evoked from a word
This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
An expressed opinion - statement - or point of view
The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
The dictionary definition of a word
An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
Evidence supporting the team's position or used to denigrate or defeat the opposing view