This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.

Claims attack the person and not the issue

An argument whose conclusion does not follow from its premise

Questioning or proving the existence or actuality of some event - action - thing - person

The generally held opinion held prior to the debate

Facts - figures - numbers - graphs - charts - polls - surveys

A discussion adhering to parliamentary rules of proposition between two opposing sides

When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s