An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat

The dictionary definition of a word

The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument

An expressed opinion - statement - or point of view

A suggestion that is offered for consideration or acceptance

Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family

Takes as evidence what it claims to prove

Statements claiming that some proposition is untrue or incorrect

The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-

A logical appeal or an appeal to reason (facts - statistics - and expert testimony)

When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.