Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik

Does not acknowledge the possibility of a neutral position

A fact that may be used to infer another fact

Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified

An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness

To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position

Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik

Appeal to an unqualified expert