1. __________ pricing tactics lower the price of a product below the store's cost.
Answer
Correct Answer:
Loss leader
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2. The business analysis stage of a new-product development process _____.
Answer
Correct Answer:
Calculates preliminary figures for demand, cost, sales, and profitability
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3. What is the name of the document that outlines the desired outcomes and goals of the product?
Answer
Correct Answer:
Product Mission
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4. What does Mission resemble?
Answer
Correct Answer:
Product Innovation Charter
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5. Good product specs provide clear product goals by what means?
Answer
Correct Answer:
Objectives
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6. What are measured?
Answer
Correct Answer:
Metrics
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7. Metrics are what?
Answer
Correct Answer:
Things which are measured
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8. Instead of focusing on what features, what is the focus on when doing agile software development?
Answer
Correct Answer:
Outcomes and benefits
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9. Rather than focusing on features, what is the emphasis in Specifying for Outcomes and Benefits?
Answer
Correct Answer:
Benefits, Not Features
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10. What is the term for something spec'd without the consumer having to articulate or explicitly ask for it?
Answer
Correct Answer:
Implicit Requirement
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11. What does it provide more clarity than?
Answer
Correct Answer:
Listing what it should do
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12. What does "Itemizing what a product will not do" provide more clarity than?
Answer
Correct Answer:
Just listing what it should do
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13. What is another name that a brand can be called?
Answer
Correct Answer:
Our Competitors
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14. What should be the first word of any sentence describing the product?
Answer
Correct Answer:
Our
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15. What does the CBP state?
Answer
Correct Answer:
The benefits to the consumer
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16. What is the Elevator Pitch?
Answer
Correct Answer:
A very short summary detailing your product offering and its value proposition
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17. What is a good name for a very short summary detailing your product offering and its value proposition?
Answer
Correct Answer:
Elevator Pitch
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18. What is the purpose of differentiation?
Answer
Correct Answer:
What makes your product different than competitors or alternatives
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19. What makes your product different than competitors or alternatives?
Answer
Correct Answer:
Differentiation
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20. What should the product specs not list?
Answer
Correct Answer:
How
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21. What field is responsible for answering how questions about a product?
Answer
Correct Answer:
Product design/engineering group
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22. What is one job of the product design/engineering group?
Answer
Correct Answer:
To answer the HOW
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23. How many different ideas can be combined into a larger idea?
Answer
Correct Answer:
A number
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24. A large number of different ideas combined together into a larger insight is called what?
Answer
Correct Answer:
Synthesize
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25. The Innovation Charter can either be the same as or differ from what document?
Answer
Correct Answer:
Product spec
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26. What is a document that captures the "who what why when and how" of a product?
Answer
Correct Answer:
Product Innovation Charter
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27. What is another term for "need"?
Answer
Correct Answer:
Would Like to Have
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28. What type of information is being communicated?
Answer
Correct Answer:
Simple yet effective way of communicating whether a spec/feature/benefit is required or preferred
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29. What kind of group should write the product specification?
Answer
Correct Answer:
Cross-functional
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30. Who should write the product spec?
Answer
Correct Answer:
A cross-functional group
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31. What is a function of a company that contains an entire department?
Answer
Correct Answer:
Marketing
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32. What are examples of groups of people that a function can include?
Answer
Correct Answer:
Marketing function, the engineering function
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33. What is the name of the preliminary document that directs a product team on developing the product?
Answer
Correct Answer:
Product spec
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34. What does the product spec establish?
Answer
Correct Answer:
A "box"
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35. What statement indicates how your product/brand/company is different compared to competition?
Answer
Correct Answer:
Positioning Statement
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36. Who wrote about positioning?
Answer
Correct Answer:
Al Ries and Jack Trout
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37. What does the term "development funnel" describe?
Answer
Correct Answer:
The front-end of the development process
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38. What is the name of the front-end portion of the development process?
Answer
Correct Answer:
Development Funnel
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39. What do you think is the purpose of Idea Capture Systems?
Answer
Correct Answer:
Whatever system you have in place for capturing ideas
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40. What is the name of the system for capturing ideas?
Answer
Correct Answer:
Idea Capture System
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41. Than brainstorming what type of process is it?
Answer
Correct Answer:
Ideation
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42. What kind of process is Ideaation?
Answer
Correct Answer:
The process of coming up with ideas for a targeted prompt or within a specific scope
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43. What does the "Concept Screening" step in the development process do?
Answer
Correct Answer:
Determining which concepts should be pursued further down the development process
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44. What is the process of determining which concepts should be pursued further down the development process?
Answer
Correct Answer:
Concept Screening
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45. What is an example of a fleshed out concept?
Answer
Correct Answer:
Product feature
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46. What is a term used to describe the fleshed out idea that is the next step in the process?
Answer
Correct Answer:
Concept
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47. What is brainstorming good for?
Answer
Correct Answer:
First order ideas
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48. What type of storyboard is used to communicate how something will happen?
Answer
Correct Answer:
Drawing out an experience
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49. What does the opposite of Convergent Thinking do?
Answer
Correct Answer:
Creating options or brainstorming
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50. What term describes the practice of making choices between many options?
Answer
Correct Answer:
Convergent Thinking
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51. What does divergent thinking involve?
Answer
Correct Answer:
Making choices; identifying options or possible solutions
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52. What is the name of the good book called that talks about doing divergent thinking?
Answer
Correct Answer:
Change by Design
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53. What word is used synonymously with "come up with a solution"?
Answer
Correct Answer:
Brainstorming
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54. What is brainstorming is about?
Answer
Correct Answer:
Idea generation
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55. How might a company's opinion of the facts inside the building affect it's business decisions?
Answer
Correct Answer:
Only opinions
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56. What do opinions have in the Building?
Answer
Correct Answer:
Facts
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57. People often explain their behavior in a way that what?
Answer
Correct Answer:
Contradicts
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58. What is the process of really watching someone do something?
Answer
Correct Answer:
Observation
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59. What does empathy describe?
Answer
Correct Answer:
Putting yourself in another’s shoes
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60. What is the term used to describe putting yourself in another's shoes?
Answer
Correct Answer:
Empathy
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61. What do you do when you do Anthropology?
Answer
Correct Answer:
The study of people
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62. What is the study of people?
Answer
Correct Answer:
Anthropology
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63. Who is Tim Brown?
Answer
Correct Answer:
CEO of IDEO
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64. What is the name of Tim Brown's company?
Answer
Correct Answer:
IDEO
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65. What does competitor analysis involve?
Answer
Correct Answer:
Research focused on your competition
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66. What research should be focused on my competition's sales?
Answer
Correct Answer:
Competitor Analysis
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67. Who is the interviewer of a Contextual Enquiry interview?
Answer
Correct Answer:
Someone
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68. What is a type of observation method that involves a user being interviewed on the product after using it?
Answer
Correct Answer:
Contextual Enquiry
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69. What does a Group of Consumers do?
Answer
Correct Answer:
Gather feedback on something
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70. What grouping of people is used to gather feedback on something?
Answer
Correct Answer:
Group of potential consumers
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71. What are the steps of an information collection process?
Answer
Correct Answer:
Define problem or objectives > Develop research plan > Collect information > Analyze > Present Findings > Make Decision
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72. . Who wrote about the steps of a scientific research process?
Answer
Correct Answer:
Kotler and Keller
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73. What does the diagram look like when drawn?
Answer
Correct Answer:
A house
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74. The House of Quality is a method for determining if a product delivers on known what?
Answer
Correct Answer:
Consumer’s needs
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75. What is the name of the method of determining if a product delivers on known customer's needs?
Answer
Correct Answer:
House of Quality
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76. What is the object of a survey?
Answer
Correct Answer:
Insight and knowledge
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77. What is the objective of a survey?
Answer
Correct Answer:
Acquiring insight and knowledge
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78. What is used in market research?
Answer
Correct Answer:
Conjoint Analysis
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79. What type of research is the use of Conjoint Analysis?
Answer
Correct Answer:
Market research
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80. What type of characteristics were the VOC given in Japan?
Answer
Correct Answer:
Engineering
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81. What country was the FDD developed in?
Answer
Correct Answer:
Japan
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82. What type of feedback is more opinion-based and open-ended?
Answer
Correct Answer:
Qualitative Measures
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83. What is the purpose of market research?
Answer
Correct Answer:
Conducting research to better understand the market or a particular sub-group (segment) of the market
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84. What is the term for researching a particular subgroup within the market?
Answer
Correct Answer:
Market Research
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85. What does the word outcome mean when referring to a product?
Answer
Correct Answer:
Performance result
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86. What does the jobs to be done framework refer to products as?
Answer
Correct Answer:
Hired
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87. What is the name of the framework that products are hired to do?
Answer
Correct Answer:
Jobs to be done
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88. In what way could a need for Arthrotec be considered unarticulated?
Answer
Correct Answer:
A need that a consumer cannot articulate or explain
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89. What is a need that a consumer can articulate?
Answer
Correct Answer:
Articulated Need
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90. What is the name of the diagram containing the objective you are trying to accomplish, along with all the possible solutions you've thought of for solving it?
Answer
Correct Answer:
Opportunity-Solution Tree
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91. What type of interviews are used to develop personas?
Answer
Correct Answer:
User
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92. What is the process of determining what to build?
Answer
Correct Answer:
Discovery
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93. Who said that product market fit means being in a good market with a product that can satisfy that market?
Answer
Correct Answer:
Andreessen
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94. Which entrepreneur first coined the term product-market fit?
Answer
Correct Answer:
Marc Andreessen
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95. What can a solution space address?
Answer
Correct Answer:
Problem space
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96. What is the name of the book that discusses the "good" way to solve a problem?
Answer
Correct Answer:
The Lean Product Playbook
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97. What is the creation and delivery of new customer value?
Answer
Correct Answer:
Innovation
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98. Innovation is the creation and delivery of new what?
Answer
Correct Answer:
Customer value
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99. What type of requirement is an implicit one?
Answer
Correct Answer:
Something the consumer expects
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100. What does a consumer expect without having to articulate or ask for it?
Answer
Correct Answer:
Implicit Requirement
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101. What is desire different than?
Answer
Correct Answer:
What a person needs
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102. What is something a person wants?
Answer
Correct Answer:
Desire
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103. Products can address needs and/or desires; you can get what and talk about how our desires are really needs?
Answer
Correct Answer:
Semantic
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104. What is another word for need?
Answer
Correct Answer:
Desire
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105. Expanding on the hierarchy of needs is a process that HBR mentions in what article?
Answer
Correct Answer:
The 30 Things Customers Really Value
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106. What expanding on the hierarchy of needs?
Answer
Correct Answer:
The 30 Things Customers Really Value
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107. What does "needfinding" mean?
Answer
Correct Answer:
The art of talking to consumers and discovering their needs
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108. How is the art of talking to consumers known?
Answer
Correct Answer:
Needfinding
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109. What is the term for talking to consumers to discover their needs?
Answer
Correct Answer:
Finding
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110. Consumer needs is a huge range of what?
Answer
Correct Answer:
Human needs
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