Engaging Customers Through Marketing in Entrepreneurship MCQ
Engaging Customers Through Marketing in Entrepreneurship MCQ
1. The process of creating a name, term, design, symbol, or any other feature that identifies a product or service and differentiates it from others is known as
Answer
Correct Answer:
Branding
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2. What content should be on the first slide of your pitch deck?
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Correct Answer:
your company’s contact information
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3. Generally your pitch at an initial meeting with a possible investor should not exceed ______ minutes, but different situations call for different pitch lengths.
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Correct Answer:
20
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4. A ______ is a methodology originally used in the software industry, and adapted by entrepreneurs to illustrate how a user will interact with a specific piece of software, or products and services, and how their lives are made easier through the interaction.
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Correct Answer:
use case
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5. ______ describes all the work you’ve done to date to build your venture; examples of which might include completion of customer research, a working website, and a minimum viable product.Competitive positioning
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Correct Answer:
Traction
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6. ______ questions include: “What are the risks?” “What is the technology behind your product?” and “How do you know really know people want this?”
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Correct Answer:
Product/customer
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7. What content should be on the final slide of your pitch deck?
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Correct Answer:
your call to action
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8. When discussing market opportunity, there are three different acronyms that represent different subgroups of the market. Which of the following is one of these acronyms?
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Correct Answer:
SOM, share of market
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9. ______ questions include: “Who came up with the original idea?” “What obstacles have you faced, and how did you overcome them?” and “Are you open to changing your idea?”
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Correct Answer:
Team
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10. A pitch is best defined as ______.
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Correct Answer:
An act that aims for the receiver to both understand your business and feel compelled to learn more about it.
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11. Which of the following is true about the pitch?
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Correct Answer:
The key to a good presentation is preparation.
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12. ______ questions include: “How did you calculate your market size?” “Are your numbers comparable to those of your competitors?” and “How much does it cost to acquire one customer?”
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Correct Answer:
Financial
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13. Which slide should be showing during the question and answer period?
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Correct Answer:
title slide
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14. A pitch that tells a complete story in six sentences is called the ______ pitch.
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Correct Answer:
pixar
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15. The ______ approach to pitching is based on a three-part narrative arc, which can be traced back to ancient Greece and Aristotle.
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Correct Answer:
storytelling
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16. The ______ shows how your company differentiates itself from others providing similar solutions, or how it has carved out a unique space that fulfills unmet needs.
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Correct Answer:
competitor analysis
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17. Innovation, risk-taking, resourcefulness, value creation, and proactivity are some of the main features of ______.
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Correct Answer:
entrepreneurial marketing
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18. ______ are people who will buy anything you produce; they will wait in line for your products; drive for hours to attend of your events; and preorder your next product without even knowing what it looks like.
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Correct Answer:
True fans
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19. What is a suggestion for making a good first impression?
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Correct Answer:
Discover areas in common, we tend to get along better with people with whom we share common interests.
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20. ______ is a type of marketing strategy that focuses on how your customers think or talk about product and a company relative to competitors.
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Correct Answer:
Positioning
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21. ______ is how customers are informed about products.
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Correct Answer:
Promotion
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22. ______ is a low-budget strategy that focuses on personally interacting with a target group by promoting products and services through surprise, or other unconventional means.
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Correct Answer:
Guerrilla marketing
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23. Domino’s Pizza is on track to overtake its rivals by adopting a marketing strategy based on ______.
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Correct Answer:
honesty
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24. Research shows that we have less than ______ to make a good first impression.
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Correct Answer:
20 seconds
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25. The ______ is a framework that helps to define the brand and differentiate it from the competition.
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Correct Answer:
marketing mix
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26. ______ is the method of putting the right product in the right place, at the right time.
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Correct Answer:
Marketing
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27. Pet food company Pedigree used ______ to promote its “Buy a Bag, Give a Bowl” campaign.
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Correct Answer:
influencer marketing
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28. Researchers argue that businesses tend to get caught up in the features and functions of their product, when all customers really want to know is ______.
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Correct Answer:
how the product solves their problems
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29. Since more and more often, we look at the people behind the companies rather than the companies themselves, it is more essential than ever to create a strong first impression which, in turn, that leads to creating a sustainable ______.
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Correct Answer:
personal brand
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30. Which of the following is true with respect to the use of social media for marketing?
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Correct Answer:
Effective use of social media for marketing is goal based.
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31. ______ is the process of creating a name, term, design, symbol, or any other feature that identifies a product or service and differentiates it from others.
Answer
Correct Answer:
Branding
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32. In Use Case a methodology used in the ______ to illustrate how a user will interact with a specific piece of software.
Answer
Correct Answer:
software industry
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33. People who will buy anything you produce
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Correct Answer:
True Fans
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34. The activities that involve all the ways in which companies tell their customers about their offering is correct statement for
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Correct Answer:
Promotion
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35. Anything tangible or intangible (such as a service) offered by the company is known as
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Correct Answer:
Product
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36. The amount that the customer is expected to pay for the product.
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Correct Answer:
Price
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37. Which is the correct Statement about Positioning?
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Correct Answer:
A marketing strategy that focuses on how your customers think or talk about product and company relative to competitors.
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38. The location where the product is actually distributed to your target market; for example, trade fairs, retail stores, catalogs, mail order, online, and so forth is known as
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Correct Answer:
Place
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39. People are responsible for every aspect of sales and marketing.
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Correct Answer:
True
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40. Packaging a process that explores every _____ element of the external appearance of an offering through the eyes of your customer
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Correct Answer:
single visual
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41. The combination of product, price, promotion, and placement of what a company is offering.
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Correct Answer:
Marketing Mix
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42. A method of putting the right product in the right place, at the right price, at the right time is known as
Answer
Correct Answer:
Marketing
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43. A set of processes adopted by entrepreneurs based on new and unconventional marketing practices in order to gain traction in competitive markets is known as
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Correct Answer:
Entrepreneurial Marketing
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44. A long-term plan to develop a successful brand; it involves how you plan to communicate your brand messages to your target customers.
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Correct Answer:
long-term plan
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