1. ______ involves setting your price based on the amount of investment you have put into your business.
Answer
Correct Answer:
Target-return pricing
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2. Patrick’s Pizza has calculated the prices for its pizzas by first calculating all the expenses it incurs to make each pizza, and then adding a 50% profit margin. Patrick’s Pizza is thus using a ______ model.
Answer
Correct Answer:
cost-led pricing
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3. Which of the following is a cost driver?
Answer
Correct Answer:
cost of goods sold
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4. Using ______ is a type of financial model where a product or service is priced above its market value to pay for the loss of giving away a complementary product or service for free or below its market value.
Answer
Correct Answer:
direct cross-subsidies
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5. A ______ identifies how the company will earn income and generate profits.
Answer
Correct Answer:
revenue model
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6. A ______ pricing model is a form of high pricing, generally used for new products or services that face little or no competition.
Answer
Correct Answer:
skimming
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7. The ______ describes the different methods by which third parties such as brokers (or “middlemen”) can generate money.
Answer
Correct Answer:
intermediation revenue model
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8. The ______ involves charging customers to gain continuous access to a product or service.
Answer
Correct Answer:
subscription revenue model
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9. ______ involves pricing your product based on how it benefits the customer.
Answer
Correct Answer:
Value-based pricing
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10. The ______ measures the amount of revenue generated by the number of items sold by a company.
Answer
Correct Answer:
unit sales revenue model
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11. When Facebook offers its site for free use to consumers, and earns revenue by selling information on its users’ web habits to other companies, it is using the ______ type of free financial model.
Answer
Correct Answer:
multiparty markets
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12. Companies use the ______ when they generate revenue by selling high-quality, exclusive, valuable information to other parties.
Answer
Correct Answer:
data revenue model
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13. A ______ pricing model involves offering a product or service at a below-cost price in an attempt to attract more customers.
Answer
Correct Answer:
loss leader
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14. Which of the following is a key revenue driver?
Answer
Correct Answer:
frequency
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15. A ______ explains how entrepreneurs will make money from delivering on the customer value proposition.
Answer
Correct Answer:
revenue model
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16. Value-Based Pricing is a pricing method that involves pricing a product based on _______
Answer
Correct Answer:
how it benefits the customer.
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17. In Utility and Usage Revenue Model A pay-as-you-go model that charges customers fees on the basis of how often goods or services are used.
Answer
Correct Answer:
True
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18. In the Unit Sales Revenue Model Generating revenue by the number of items (units) sold by _____ ?
Answer
Correct Answer:
a company.
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19. Target-Return Pricing is a pricing method whereby the price is based on the amount of _____ you have put into your business.
Answer
Correct Answer:
investment
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20. In Subscription Revenue Model charging customers to gain continuous access to a product or service.
Answer
Correct Answer:
True
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21. Skimming is generally used for
Answer
Correct Answer:
new products
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22. In Revenue Model a key component of the business model that identifies how the company will earn income and make profits.
Answer
Correct Answer:
how the company will earn income and make profits.
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23. In Revenue the income gained from sales of goods or services.
Answer
Correct Answer:
True
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24. A pricing strategy intended to encourage customers to buy on the basis of their belief that the product or service is cheaper than it really is known as .
Answer
Correct Answer:
Psychological Pricing
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25. In the Professional Revenue Model earning revenue by providing professional ______ & materials contracts.
Answer
Correct Answer:
On time
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26. The costs of running your business, including your rent, utilities, administration, marketing/advertising, employee salaries, and so on is known as
Answer
Correct Answer:
Operating Expenses
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27. Choice best option according to statement “one party product or service free, but charging the other party “
Answer
Correct Answer:
Multiparty Business
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28. In which strategy a business offers a product or service at a lower price in an attempt to attract more customers.
Answer
Correct Answer:
Loss Leader
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29. In Licensing Revenue Model Earning revenue by giving permission to other parties to use protected intellectual property (patents, copyrights, trademarks) in exchange for fees.
Answer
Correct Answer:
True
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30. Introductory Offer strategy to _____ to try a new product by offering it for free or at a heavily discounted price.
Answer
Correct Answer:
encourage people
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31. In Licensing Revenue Model Earning revenue by giving permission to other parties to use protected intellectual property (patents, copyrights, trademarks) in exchange for fees.
Answer
Correct Answer:
True
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32. A pricing strategy that matches prices to other businesses selling the same or very similar products and services are called
Answer
Correct Answer:
Competition-Led Pricing
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33. Best definition of Income Statement __.
Answer
Correct Answer:
A financial report that shows revenue, expenses, and profit for a period of time, typically a month, quarter, or year.
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34. Mixing free (mainly web-based) basic services with premium or upgraded services is known as?
Answer
Correct Answer:
Freemium Revenue Model
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35. The degree to which both businesses and customers believe that the pricing is reasonable is known as?
Answer
Correct Answer:
Fair Pricing
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36. In Direct Cross-Subsidies Pricing a product or service above its market value to pay for the loss of giving away a product or service for free or below its market value.
Answer
Correct Answer:
True
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37. Generating revenue by selling high-quality, exclusive, valuable information to other parties are known as ?
Answer
Correct Answer:
Data revenue Model
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38. A pricing strategy that involves calculating all the costs involved in manufacturing or delivering the product or service, plus all other expenses, and adding an expected profit or margin by predicting your sales volume to get the approximate price is known as .
Answer
Correct Answer:
Cost-Led Pricing
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39. Best definition of Bundled Pricing
Answer
Correct Answer:
A pricing strategy whereby companies package a set of goods or services together and then sell them for a lower price than if they were to be sold separately.
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40. Brokers who organize transactions between buyers and sellers
Answer
Correct Answer:
True
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41. In Advertising Revenue Model generating revenue by advertising products and services.
Answer
Correct Answer:
True
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