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General Mass Communication MCQs

1. A drowning victim will likely experience a period of ________ until resuscitation begins.

2. The social media site yik yak is controversial because ______.

3. Critical theory arose from a group of scholars known as the ______.

4. Guglielmo marconi developed _____.

5. The _____, also called the magic bullet theory, attributes powerful effects to the mass media.

6. The aggressor, blocker, self-confessor, and dominator are best defined as __________ roles.

7. Radio formats usually target specific audiences according to ______.

8. The basis for the internet began in 1969 because of work by the ________.

9. The average model weighs ___% less than the average american woman.

10. ___________________ power is the ability to influence based on personal charisma and personality.

11. ________ united poetry and music in the intimate form of the lied.

12. Altman and taylor's model of social penetration illustrates how _____.

13. Competitors are most likely to react to a price change when ________.

14. A(n) ________ scholar explores communication with the ultimate goal of changing society.

15. A(n) _____ is a website maintained by individuals or groups containing journal-type entries.

16. Celebrity endorsements in advertising are based on the _____ principle of influence.

17. Clear channel, cumulus, and cbs own roughly _____ stations.

18. The process of arranging information from the environment in a meaningful way is called __________.

19. The process of sending and receiving messages without using any spoken words defines _____.

20. Using the term salesman rather than sales representative is an example of __________.

21. The ________ function of language is used when one invites people to a party.

22. Media baron rupert murdoch bought tv guide in 1988 because _____.

23. Media historian james carey defined communication as ______.

24. Minimal effects researchers argue that _____.

25. Modern journalism started to develop in the nineteenth century mainly because newspapers ______.

26. The hollywood ten are famous for ______.

27. The key development that allowed for the transition to the digital age was _______.

28. The scientific study of mass media got started because of interest in ______.

29. The transistor revolutionized radio's _____.

30. The quiz-show scandals can be credited with _____.

31. Speeches about ______ might discuss brewing beer, lightning formation, or yoga sequences.

32. ______________ oversees the assignment of domain names and internet protocols.

33. A cultural approach to understanding mass communication _______.

34. A few hundred small u.s. cities have challenged giant cable companies by _____.

35. A hybrid drama mixes _____.

36. The sound bite in a tv news report is the equivalent of a _________ in a newspaper story.

37. When communicating on social networks, you should ________.

38. Four powerful pillars of democracy include _____, _____, _____, and _____.

39. Mediaset is a _________ broadcast company.

40. More than ___________ percent of online videos are amateur productions.

41. Nielsen media research measures television audiences in terms of ______.

42. Single sponsorship of television shows was eliminated by _____.

43. Street fighter and doom are examples of _____ games.

44. The sum of the characteristics that hold a mass in place is referred to as __________.

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