Which of the following factors would NOT affect the effectiveness of a product's packaging:

The 'marginal cost' comprises additional _________________ costs.

The 'S' in SWOT analysis refers to:

Which are the most useful indices when setting the marketing objectives of a company? i)Sales ii)Profitability iii)Share price iv)Market share

_________ is one of the activities (functions) performed in ___________.

The marketing manager, while deciding the product mix, has to take into account the width, length, depth and consistency of the product. ____________ refers to the total number of items offered. _____________ refers to the number of variants offered by each product line. ____________ refers to the number of the product lines in the product mix. _____________ refers to the Question of the affinity of the products to production, marketing and research.

To a producer of goods, a greater number of channel levels means ________.

A corporate vms has the advantage of controlling the entire distribution chain under ________.

A company's external sources of new product ideas include its ________.

A company using market share pricing has a _____ pricing objective.

A company or store gains a(n) ________ by differentiating its products and delivering more value.