Which of the following are reasons for a company undertaking 'price elasticity analysis'?

i)Determining the types of people who buy a product

ii)Identifying 'price points' in the market for a product

iii)Investigating the effects of price changes on sales

What is the 'interquartile range' of the following data: 10, 6, 12, 8, 2, 6, 4?

What type of measure would be gained by asking consumers to choose which company from a list was the sponsor of an advertisement?

Which of the following types of companies would be LEAST interested in 'coolhunting' as a form of market research?

Which of the following statements is/are true? i)Data can be extrapolated to predict future behavior. ii)A moving average can be used to reduce the impact of anomalies in data.

Which of the following best describes the technique of 'A/B testing' (or 'split testing')?

Which of the following is NOT a common market segmentation?

Which of the following is a non probability sampling method?

What is another term for a z-score?

Semantic differential scale is a form of:

Which of the following is NOT a common type of question?