Which of the following types of companies would be LEAST interested in 'coolhunting' as a form of market research?

Which of the following statements is/are true? i)Data can be extrapolated to predict future behavior. ii)A moving average can be used to reduce the impact of anomalies in data.

Which of the following best describes the technique of 'A/B testing' (or 'split testing')?

What is the name given to the effect whereby people carry out an activity differently if the management is taking an interest in or monitoring them?

To what end is 'conjoint analysis' used?

Semantic differential scale is a form of:

Which of the following is NOT a common type of question?

If a survey question uses two bi-polar words and degrees of agreement, it is using:

Which of these are NOT examples of paradata?

A statistical probability test measuring a calculated value’s ability to occur due to chance is a(n):