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Market Research MCQs

Which of the following best describes the technique of 'A/B testing' (or 'split testing')?

Using multiple versions of advertising materials to determine which is most effective

Asking consumers to compare two products in a blind test

Testing a product on two distinct groups of consumers

Seeking feedback from the same consumers twice with a set interval between

Answer

Correct Answer: Using multiple versions of advertising materials to determine which is most effective

Explanation:

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