Correct Answer: Quota Sampling
Explanation:
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More Market Research MCQ Questions
Which of the following is NOT a common market segmentation?
Which of the following is NOT a common form of market research?
A focus group is best at providing:
Using a Likert question or scale is common in:
What is it called when one rejects the null hypothesis and accepts the alternative, when in fact the null hypothesis is false?
What is the 'interquartile range' of the following data: 10, 6, 12, 8, 2, 6, 4?
i)Determining the types of people who buy a product
ii)Identifying 'price points' in the market for a product
iii)Investigating the effects of price changes on sales
Which of the following are reasons for a company undertaking 'price elasticity analysis'?
i)The data on which secondary market research is based is unlikely to be tailored precisely to the requirements of the task.
ii)Secondary market research tends to be more expensive than primary research.
Which of the following statements is/are true?
For what purpose is the 'Schmidt-Hunter' technique of meta-analysis used?
What sub-set of a set of data is covered by the 'box' element of a box-and-whisker diagram (or 'box plot')?