If a survey question uses two bi-polar words and degrees of agreement, it is using:

Which of the following is NOT a common type of question?

Semantic differential scale is a form of:

What is another term for a z-score?

Which of the following is a non probability sampling method?

Which of the following is NOT a common market segmentation?

Which of the following best describes the technique of 'A/B testing' (or 'split testing')?

Which of the following statements is/are true? i)Data can be extrapolated to predict future behavior. ii)A moving average can be used to reduce the impact of anomalies in data.

Which of the following types of companies would be LEAST interested in 'coolhunting' as a form of market research?

What type of measure would be gained by asking consumers to choose which company from a list was the sponsor of an advertisement?

What is the 'interquartile range' of the following data: 10, 6, 12, 8, 2, 6, 4?