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Using Design Thinking in Entrepreneurship MCQ

Developing ______ ability allows us to better understand not only how people do things but also why they do them.

Answer

Correct Answer: empathic

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In the AEIOU framework used in design thinking, the E represents what?

Answer

Correct Answer: environments

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Which of the following is not one of the phases of design thinking?

Answer

Correct Answer: inquire

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______ needs are needs we have, but we don’t know we have.

Answer

Correct Answer: Latent

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______ thinking allows us to expand our view of the world to generate as many ideas as possible, while ______ thinking enables us to narrow down the number of ideas generated in an effort to identify which ones have the most potential.

Answer

Correct Answer: Divergent; convergent

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Which of the following best describes the term “insight?”

Answer

Correct Answer: An interpretation of an observation or a sudden realization that provides us with a new understanding of human behavior or attitude.

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In the context of design thinking, ______ are human emotions or desires that are uncovered through the design process.

Answer

Correct Answer: needs

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What is the best way to practice empathy?

Answer

Correct Answer: Observation, engaging people in conversation, and watching and listening.

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One of the most useful ways to efficiently record the information from an interview is by completing a(n) ______, which is a tool that helps you collate and integrate your observations in order to discover surprising or unanticipated insights.

Answer

Correct Answer: empathy map

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In the design-thinking process, what is the first question to answer?

Answer

Correct Answer: What do people need?

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The Stanford Design School uses five phases in their approach to design thinking. ______ involves building a crude version of the solution that you want to test with users.

Answer

Correct Answer: prototype

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Which of the following is a recommendation for conducting an interview for the purpose of understanding customer needs?

Answer

Correct Answer: Use your questions as a guide only.

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According to Tim Brown, CEO of IDEO, what is a key phrase that can spark the design-thinking process?

Answer

Correct Answer: “How might we?”

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______ is a human-centered approach to innovation that brings together what people need with what is technologically feasible and economically viable.

Answer

Correct Answer: Design thinking

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There are four questions useful to ask during the design-thinking process. ______ focuses on making some decisions about what the customer really wants.

Answer

Correct Answer: “What wows?”

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The action of closely monitoring the behavior and activities of users/potential customers in their own environment is also known as?

Answer

Correct Answer: Observation

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A lack of something desirable, useful, or required that is uncovered through the design process is called

Answer

Correct Answer: Need

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Needs we don’t know we have are called

Answer

Correct Answer: Latent Needs

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_____ first phase of design thinking, when you develop the design challenge and acquire a deeper understanding of users.

Answer

Correct Answer: Inspiration

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In the Insight interpretation of an observation or a sudden realization that provides us with a new understanding of a human behavior or attitude that results in the identification of a need.

Answer

Correct Answer: True

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In the implementation process involving the _____ to continuously shape them into viable ones.

Answer

Correct Answer: testing of assumptions of new idea

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Ideation is a creative process that involves generating and developing new ideas to address needs.

Answer

Correct Answer: True

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An interview conducted to _____ on an existing product or service

Answer

Correct Answer: get feedback

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In a divergent thinking process that allows us to expand our view of the world to generate as many ideas as possible without being trapped by _____ methods or predetermined constraints.

Answer

Correct Answer: traditional problem-solving

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In design thinking a human-centered approach to innovation that brings together what people need with what is technologically feasible and economically viable.

Answer

Correct Answer: True

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Convergent Thinking is process that allow us____.

Answer

Correct Answer: narrow down the number of ideas generated through divergent thinking in an effort to identify which ones have the most potential.

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Acronym for activities, environments, interactions, objects, and users—a framework commonly used to categorize observations during fieldwork is known as

Answer

Correct Answer: AEIOU Framework

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