Testing and Experimenting New Ideas in Entrepreneurship MCQ
What dimension of curiosity is when one enjoys the process of learning about others by talking, listening, and observing?
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Correct Answer:
social curiosity
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A(n) ______ provides you with a better understanding of your own idea and how it interacts with customers. It is a way of compiling your thoughts and ideas into one visual, easy-to-understand, logical document or set of documents.
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Correct Answer:
storyboard
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A small-scale study conducted to assess the feasibility of a product or service is a ______.
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Correct Answer:
pilot experiment
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______ is an important strength for many entrepreneurs because experimenting, prototyping, hypothesizing and interviewing would often never come to fruition without it.
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Correct Answer:
Curiosity
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What dimension of curiosity is defined by recognizing a gap in knowledge, the frustration this brings, and the determination to fill it?
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Correct Answer:
deprivation sensitivity
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One of the most important parts of an experiment is ______.
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Correct Answer:
customer engagement in your product or service
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Which tip listed in the text to help build your curiosity strengths includes asking questions and listening to responses, avoiding being judgmental, encouraging others to ask questions, and avoiding playing the expert in the room?
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Correct Answer:
be a curiosity ambassador
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During the ______ test, the customer thinks they are interfacing with the real product, but it is actually you behind the scenes manually providing the service.
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Correct Answer:
Wizard of Oz
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Customers, partners, suppliers, distributors, and even real estate agents with whom you should interact when generating data and experimenting are called ______.
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Correct Answer:
stakeholders
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The first of six steps in the scientific process of experimentation is ______.
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Correct Answer:
asking lots of questions
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A(n) ______ is an assumption that is tested through research and experimentation.
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Correct Answer:
hypothesis
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Value in ______ is what the service is offered at a competitive price. Value in ______ focuses on the availability and accessibility of the product.
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Correct Answer:
exchange; distribution
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neckentrepreneurship2e_ch07_q01
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Correct Answer:
experiment
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A ______ prototype is a more sophisticated version of a mockup that has enough functionality to allow users to really interact with the product or service.
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Correct Answer:
high-fidelity
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_____ is a testing technique where you try to book orders for your product before it has been developed.
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Correct Answer:
Preselling
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Storyboard easy form of prototyping that provides a
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Correct Answer:
high-level view of thoughts
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Pilot Experiment is a
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Correct Answer:
small-scale study
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A version of a new product that allows a team to collect the maximum amount of validated learning about customers with the least effort are called
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Correct Answer:
MVP (Minimum Viable Product)
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In hypothesis an assumption that is tested through research and _____
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Correct Answer:
Experimentation
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Which method is used to prove or disprove the validity of an idea or hypothesis.
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Correct Answer:
Experiment
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