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Competitive Forces and Positioning Strategy MCQ

Michael Porter (1980, 1985) suggested that factors such as initial capital requirements, the threat of price-cutting by established firms and the level of product differentiation represent _______ for new-firm entrants into markets.

Answer

Correct Answer: Barriers to entry

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National, regional and local governments, as well as economic or political unions like the European Union (EU) or the North American Free Trade Agreement (NAFTA), often enforce regulations that can do which of the following?

Answer

Correct Answer: All of the above

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What do we call firms that invest in a variety of different product markets to reduce exposure to risk in single product markets?

Answer

Correct Answer: Diversified firms

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________ refers to the characteristics of the product and is the way through which firms improve the quality of their offerings over time (usually by means of innovation).

Answer

Correct Answer: Product differentiation

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According to industrial organization theory, which factor does NOT influence market structure?

Answer

Correct Answer: Manufacturing base of the leading firm

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_________ takes an external perspective and is concerned with the industry within which firms operate and behave as producers, sellers and buyers of goods and services.

Answer

Correct Answer: Industrial organization

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_______ are about the management of suppliers and buyers.

Answer

Correct Answer: Vertical relationships

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________ are relationships with other entities, such as competing firms or government.

Answer

Correct Answer: Horizontal relationships

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Strategists refer to _______ as factors shaping ________ for the organization’s goods and services in the environments in which the organization operates.

Answer

Correct Answer: Demand drivers/demand

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What is part of a firm’s business environment?

Answer

Correct Answer: All of the above

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