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Basic Corporate Strategy MCQ

1. Brands in a market can be placed on a graph to understand their market positioning. What is this analytical technique known as?

Answer

Correct Answer: Perceptual mapping

Note: This Question is unanswered, help us to find answer for this one

2.

Which of the following would be sensible responses to the under-utilization of capacity due to lack of demand for products?

i)Increasing production.

ii)Attempting to boost demand through marketing.

iii)Selling off unused capacity.


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