The interpersonal influences on consumer behavior include a person?s _____.

Within groups, informal rules of behavior are called ________.

When a consumer realizes high value from an exchange with a company, _____ improves.

Single households represent _____ percent of american households.

A _____is the mental path by which some thought becomes active.

Shoppers who care about mall essentials and brand-name merchandise are known as ________ shoppers.

According to Maslow’s Hierarchy of Needs, the lowest order of needs are called:

The theory of motivation that views people as responding to urges that are repressed but never fully under control was developed b ___________

A good synonym for motive is a(n) _____________.

A _____________ is a need that is sufficiently pressing to direct the person to seek satisfaction of the need

The basic premise of the _____________ is that people’s possessions contribute to and reflect their identities; that is, “we are what we have.”