When a consumer realizes high value from an exchange with a company, _____ improves.

Single households represent _____ percent of american households.

A _____is the mental path by which some thought becomes active.

Shoppers who care about mall essentials and brand-name merchandise are known as ________ shoppers.

________ refer(s) to the processes that lead people to behave as they do.

When coca-cola embeds sexual images in their advertising, they are using ________.

A good synonym for motive is a(n) _____________.

A _____________ is a need that is sufficiently pressing to direct the person to seek satisfaction of the need

The basic premise of the _____________ is that people’s possessions contribute to and reflect their identities; that is, “we are what we have.”

______________ is(are) a person’s unique psychological characteristics that lead to relatively consistent and lasting responses to his or her own environment.

A ______________ is a person’s pattern of living as expressed in his or her activities, interests, and opinions.