Within groups, informal rules of behavior are called ________.

When a consumer realizes high value from an exchange with a company, _____ improves.

Single households represent _____ percent of american households.

A _____is the mental path by which some thought becomes active.

Shoppers who care about mall essentials and brand-name merchandise are known as ________ shoppers.

________ refer(s) to the processes that lead people to behave as they do.

The theory of motivation that views people as responding to urges that are repressed but never fully under control was developed b ___________

A good synonym for motive is a(n) _____________.

A _____________ is a need that is sufficiently pressing to direct the person to seek satisfaction of the need

The basic premise of the _____________ is that people’s possessions contribute to and reflect their identities; that is, “we are what we have.”

______________ is(are) a person’s unique psychological characteristics that lead to relatively consistent and lasting responses to his or her own environment.