The basic premise of the _____________ is that people’s possessions contribute to and reflect their identities; that is, “we are what we have.”

A _____________ is a need that is sufficiently pressing to direct the person to seek satisfaction of the need

A good synonym for motive is a(n) _____________.

The theory of motivation that views people as responding to urges that are repressed but never fully under control was developed b ___________

According to Maslow’s Hierarchy of Needs, the lowest order of needs are called:

According to Maslow’s Hierarchy of Needs, the highest order of needs are called:

A _____is the mental path by which some thought becomes active.

Single households represent _____ percent of american households.

When a consumer realizes high value from an exchange with a company, _____ improves.

Within groups, informal rules of behavior are called ________.

The interpersonal influences on consumer behavior include a person?s _____.