Motivational research relies on ________ of individual consumers.

Self-concepts have been categorized into two types, which are _____.

The interpersonal influences on consumer behavior include a person?s _____.

Within groups, informal rules of behavior are called ________.

When a consumer realizes high value from an exchange with a company, _____ improves.

Single households represent _____ percent of american households.

__________________ is the process by which people select, organize, and interpret information to form a meaningful picture of the world

According to Maslow’s Hierarchy of Needs, the highest order of needs are called:

According to Maslow’s Hierarchy of Needs, the lowest order of needs are called:

The theory of motivation that views people as responding to urges that are repressed but never fully under control was developed b ___________

A good synonym for motive is a(n) _____________.