The first step in global channel planning, as is often the case in marketing, is to ________.

The purpose of profitability control is to ________.

__________ is an extreme form of a targeting strategy.

__________ is the practice of colluding with other firms to control prices.

__________ pricing tactics lower the price of a product below cost.

___________ is a strength of direct marketing and interactive marketing in the promotion mix.

The sales message varies little from customer to customer in a(n) _____.

One of the most difficult types of objections to overcome is one based on ____.

For a code of ethics to encourage ethical decision making and behavior in a company, _____.

Fill in the blank: instagram stories are a great way to _____________.

Companies today see channel members as first-line customers and practice strong ________.