__________ pricing tactics lower the price of a product below cost.

___________ is a strength of direct marketing and interactive marketing in the promotion mix.

"now available—the latest fall fashions" is an example of a(n) __________ advertising message.

Analysis of a firm's internal environment identifies the firm's ________.

Analysis of the external environment of an organization identifies the organization's ________.

________ refers to the practice of including ethnic themes within a company's mainstream marketing.

Companies today see channel members as first-line customers and practice strong ________.

Companies are price-takers when ________.

According to the typical demand curve, lower prices will result in _____ being sold.

A company that uses a(n) ________ targeting strategy is appealing to a broad spectrum of people.

_________ is an assessment of what the customer gets compared with what the customer gives up.