Analysis of the external environment of an organization identifies the organization's ________.

________ refers to the practice of including ethnic themes within a company's mainstream marketing.

The first step in developing the promotion program is to __________.

Auction sites like ebay have increased opportunities for __________ marketing.

A possible unintended effect of business legislation is ________.

A product is __________ that can be offered through a voluntary marketing exchange.

_________ is an assessment of what the customer gets compared with what the customer gives up.

In centrally planned economies, ________ control, plan, and direct tourist development.

Walmart has a(n) ___________ strategy.

Vertical conflicts in distribution channels are conflicts that occur between ________.

__________ are part of the buyers black box and produce certain responses.