A product is __________ that can be offered through a voluntary marketing exchange.

Value marketing is the strategy of offering consumers ________.

When responding to an rfp the b2b marketer may __________.

A "no-haggle" pricing policy is a type of _____ pricing strategy.

A firm that brings in outside companies to accomplish supply chain activities is using ________.

A marketing intermediary would most likely help a firm by ________.

A differentiated targeting strategy is a strategy that __________.

A ________ is formed when a firm entering a market pools its resources with those of a local firm.

A _____ is an unobservable concept that is measured by a group of related variables.

1. __________ segmentation organizes customers into groups on the basis of where they live.

________ is often the most difficult but most critical step in the research process.