When responding to an rfp the b2b marketer may __________.

A "no-haggle" pricing policy is a type of _____ pricing strategy.

A firm that brings in outside companies to accomplish supply chain activities is using ________.

A marketing intermediary would most likely help a firm by ________.

A successful niche marketing strategy relies on a firm's ________.

A(n) ________ is considered a marketing intermediary.

A _____ is an unobservable concept that is measured by a group of related variables.

1. __________ segmentation organizes customers into groups on the basis of where they live.

________ is often the most difficult but most critical step in the research process.

Tools from companies like marketo and hubspot are useful in _________________________.

Fill in the blank: to effectively tell your business story, you need ________________.