________ is often the most difficult but most critical step in the research process.

1. __________ segmentation organizes customers into groups on the basis of where they live.

A _____ is an unobservable concept that is measured by a group of related variables.

A ________ is formed when a firm entering a market pools its resources with those of a local firm.

A differentiated targeting strategy is a strategy that __________.

__________ are part of the buyers black box and produce certain responses.

A firm that brings in outside companies to accomplish supply chain activities is using ________.

A "no-haggle" pricing policy is a type of _____ pricing strategy.

When responding to an rfp the b2b marketer may __________.

Value marketing is the strategy of offering consumers ________.

A product is __________ that can be offered through a voluntary marketing exchange.