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Business Marketing MCQs

A differentiated targeting strategy is a strategy that __________.

Provide a reason why consumers will perceive the product as better than the competition

Process of dividing a larger market into smaller pieces based on one or more meaningfully shared characteristics

Develops one or more products for each of several distinct customer groups and makes sure these offerings are kept separate in the marketplace

Total market into different segments on the basis of customer characteristics, selecting one or more segments and developing products

Answer

Correct Answer: Develops one or more products for each of several distinct customer groups and makes sure these offerings are kept separate in the marketplace

Explanation:

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