For a code of ethics to encourage ethical decision making and behavior in a company, _____.

One of the most difficult types of objections to overcome is one based on ____.

The sales message varies little from customer to customer in a(n) _____.

When available, statistics from ____ carry the highest credibility as statistical proof providers.

When preparing printed materials and visuals, a salesperson should remember ____.

A(n) __________ is a 13-digit code retailers can use to track inventory.

__________ is an extreme form of a targeting strategy.

The purpose of profitability control is to ________.

The first step in global channel planning, as is often the case in marketing, is to ________.

Successful businesses are built on ________.

Traditional direct marketing tools includes __________.