According to the five-step model of the marketing process, the first step in marketing is ________.

After ideas are screened, the next stage of the new product development process is _____.

All of the following are stages in the product life cycle except ________.

All of the following are steps in new product development except ________.

An innovation management system would most likely be used by ________.

Apple encourages customers to form local apple user groups. this is an example of a ________.

A firm's profit margin, or return on sales, is computed by dividing ________.

A firm's decision to identify and develop new markets for existing products is a ________ strategy.

In most countries, __________ is(are) among the largest purchasers of goods and services.

Identifying and developing potential customers is an important aspect of ________.

Outsourced accounting is an example of ________.