In most countries, __________ is(are) among the largest purchasers of goods and services.

A firm's decision to identify and develop new markets for existing products is a ________ strategy.

A firm's profit margin, or return on sales, is computed by dividing ________.

All of the following are forms of utility created by marketing processes except ________.

All of the groups within a company are called the ________.

Large companies may manage a number of very different businesses called _____.

All of the following are stages in the product life cycle except ________.

After ideas are screened, the next stage of the new product development process is _____.

According to the five-step model of the marketing process, the first step in marketing is ________.

A restaurant review published in the local newspaper is an example of __________.

A product line is most likely too short if managers can ________.