A firm's decision to identify and develop new markets for existing products is a ________ strategy.

A firm's profit margin, or return on sales, is computed by dividing ________.

All of the following are forms of utility created by marketing processes except ________.

All of the groups within a company are called the ________.

Large companies may manage a number of very different businesses called _____.

Yelp and tripadvisor are both examples of ________.

After ideas are screened, the next stage of the new product development process is _____.

According to the five-step model of the marketing process, the first step in marketing is ________.

A restaurant review published in the local newspaper is an example of __________.

A product line is most likely too short if managers can ________.

A product line is considered to be too long if the manager can ________.