Which of the following statements is/are true?

i)The role of marketing is to make the sales environment more favorable.
ii)Effective marketing is about reducing the price at which a product can be sold in the desired volumes.

Some transactions, especially property-related ones, are brokered by a 'disclosed dual agent'. Which of the following best characterizes this role?

Which of the following does not feature in Bruce Henderson's 'BCG Matrix'?

Which of the following would not typically be included in a monthly sales report to management?

Shopping has become a popular recreational activity. Which of the following facilities often provided in shopping malls does NOT reflect this?

While commencing on a sales campaign, the telecalling representative has been asked to divulge only the USP of the product his company is promoting. What would be the focus of his conversation with the prospective client?

True of False: Vertical Integration means to integrate companies that are suppliers, distributors, or clients of the current products and services.

Generally the purpose of a pre-purchase meeting is to ________.

Answering which of the following questions does NOT help in understanding a niche?

What is the first step in customer segmentation?

A _____ lead is expected to be responsive.