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Selling Skills MCQs

What is meant by the term ‘Customer Value Proposition’?

An impromptu discount made by a salesperson to clinch a sale.

The sum total of benefits which the customer will receive in return for his purchase.

Where the customer is asked to name their desired price for a product.

The long-term benefit to the organisation of retaining that customer.

Answer

Correct Answer: The sum total of benefits which the customer will receive in return for his purchase.

Explanation:

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