Response rate is the proportion of respondents selected for participation in a survey who actually participate.
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Correct Answer:
True
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Which of the following was identified as an advantage of using closed-ended questions?
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They help clarify the question for the respondent.
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Respondent fatigue is a problem of ______.
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Questionnaire length
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Which survey method usually has the lowest response rate?
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Mail
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A question that sorts respondents into subgroups and directs the subgroups to different parts of the questionnaire is referred to as a branching question.
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Correct Answer:
True
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Which type of survey is usually the least expensive?
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Drop-off questionnaire
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Which type of survey is usually the most expensive to administer?
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Personal interviews
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If the recording unit in a content analysis is too small, it will be difficult to measure the single category of a content variable that it possesses.
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Correct Answer:
False
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The list of materials germane to the researcher’s subject makes up a “sampling frame.”
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True
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Content analysis can be both a qualitative and quantitative method.
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False
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Content analysis can be both a qualitative and quantitative method.
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True
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A graphical display of the data in a frequency or percentage distribution is called
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Bar chart
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In which question with two substantive alternatives provided for the respondent?
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One sided
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A question in which the respondent is asked to agree or disagree with a single substantive statement is known as
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One sided
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Sample population congruence is the degree to which sample subjects represent the population from which they are drawn.
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Correct Answer:
True
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The pattern of responding to a series of questions in a similar fashion without careful reading of each question is called response set.
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True
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The physical layout and packaging of a questionnaire is questionnaire ____
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Design
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Question order effect is a question with no response alternatives provided for the respondent.
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True
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____ question with no response alternatives provided for the respondent.
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Opened ended question
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A question that encourages the respondent to choose a particular response is called
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Leading question
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A question used to screen respondents so that subsequent questions will be asked only of certain respondents for whom the questions are appropriate is called
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Filter question
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____ question that is really two questions in one.
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Double barreled question
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A systematic procedure by which records are transformed into quantitative data is known as content analysis
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True
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_____ question with response alternatives provided.
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Closed ended question
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In Which type of question that sorts respondents into subgroups and directs these subgroups to different parts of the questionnaire?
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Branching question
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