Media and Ideology MCQ
Ideology can be described as ________
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Correct Answer:
A system of concepts and relationships.
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A pseudo-event is ______.
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Correct Answer:
Any activity held for the sole purpose of getting media coverage
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Gina Marchetti found that a major theme in action-adventure films was the drawing of rigid lines between in-groups and out-groups.
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A main purpose of advertising is to sell individual products, not to create consumers.
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The increase of images of foreign people and lands due to a global media culture often depicts American power over subordinate foreigners.
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Television is considered to be “ideologically charged” because ______.
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Correct Answer:
It relies on “realist” image construction that masks the workings of the camera
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Advertising is ideological in all but which of the following ways?
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Correct Answer:
It is separated from other social institutions like family and religion.
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Hegemony is important to the study of the media because ______.
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Correct Answer:
The mass media produce images of the world that give events particular meanings
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While American families have changed over the past few decades, images of the American family on television have remained fairly static.
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What percentage of news stories in the United States challenge traditional gender stereotypes, according to the Global Media Monitoring Project?
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A system of meaning that helps define and explain the world and that makes value judgments about the world is called ______.
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The term “culture wars” in discussion of the media means ______.
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Correct Answer:
Cultural warfare over fundamental issues of morality
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It is possible to make sure that audiences will understand or interpret the meaning of media content in a uniform way.
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How is ideology seen in news coverage of economic issues?
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Correct Answer:
The primary focus on the health of companies who sell goods and services
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The notion that, while women can make choices about their lives, the only enlightened choice is to become a mother, is called ______.
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Correct Answer:
The new momism
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The genre of the “return-to-Vietnam” film served what purpose?
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Correct Answer:
All of these
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When William O’Barr talks about “secondary discourses” in advertisements, he means ______.
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Correct Answer:
The message that the advertiser is associating with the product
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