1. The media’s influence on 100 politicians has much more significant and profound implications than their influence on 100 regular voters.
Answer
Correct Answer:
True
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2. The theory that television plays a homogenizing role for otherwise heterogeneous populations is known as ______.
Answer
Correct Answer:
Cultivation theory
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3. The debate between Nixon and Kennedy in 1960 emphasized the growing importance of ______ in politics.
Answer
Correct Answer:
Appearance
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4. The problem with early theories of mass media is that they gave too much weight to the ability of the reader to select, screen, and judge media information.
Answer
Correct Answer:
False
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5. The 1950s theory that mass media played a crucial role in uniting and homogenizing a disparate and atomized population is called ______.
Answer
Correct Answer:
Mass society theory
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6. Which U.S. president was the first to use Twitter?
Answer
Correct Answer:
Barack Obama
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7. In postmodern society, the image has come to replace the “real” as a new form of ______.
Answer
Correct Answer:
Hyperreality
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8. When talking about the loss of “mediating institutions” in American politics, the authors are referring to ______.
Answer
Correct Answer:
Structures that organize and mobilize groups of ordinary citizens
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9. Today, the most important determinant of a person’s vote is party affiliation.
Answer
Correct Answer:
False
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10. The argument of U.S. cultural imperialism now seems problematic because ______.
Answer
Correct Answer:
Other nations are becoming less reliant on U.S. media and people in other nations make local interpretations of U.S. media products
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11. Which of these is not a finding of agenda-setting research?
Answer
Correct Answer:
A strong causal relationship between the media’s agenda and the agenda of viewers
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12. Social movements are groups of citizens who’ve banded together for a political cause and the media has influenced their efforts.
Answer
Correct Answer:
True
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13. The 1996 election was the first in which candidates extensively used the Internet as part of their campaigning.
Answer
Correct Answer:
True
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14. The four key elements of “social media logic” are ______.
Answer
Correct Answer:
Programmability, popularity, connectivity, and datafication
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