Which of these is not a finding of Andrea Press’ study, Women Watching Television?
Answer
Correct Answer:
Middle-class women are more likely to accept the media’s portrayal of the middle-class as realistic.
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When John Fiske argued that media texts contain an “excess” of meaning within them, he meant ______.
Answer
Correct Answer:
Media texts contain materials for multiple interpretations
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In Joshua Gamson’s study of celebrity watching, he found that most celebrity watchers take celebrities at face value and think they are extremely talented and gifted.
Answer
Correct Answer:
False
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The “pleasures of resistance” hypothesis states that resistance to the media is fun because it empowers those who do not wield power in their daily lives.
Answer
Correct Answer:
True
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The “pleasures of resistance” hypothesis states that resistance to the media is fun because it empowers those who do not wield power in their daily lives.
Answer
Correct Answer:
True
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The openness of media texts is a highly desirable feature for mass-market media.
Answer
Correct Answer:
True
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The underlying problem of the media effects framework is ______.
Answer
Correct Answer:
It strips the audience of any human agency
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The term for the act of reading a media message in a way that opposes its preferred or commonsensical meaning is ______.
Answer
Correct Answer:
Interpretive resistance
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Which of the following would not be an example of Culture Jamming?
Answer
Correct Answer:
Creating an ad for Bank of America about the Travel Rewards MasterCard
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David Morley’s Family Television study shows that while men talk about television, women don’t (or don’t admit to it).
Answer
Correct Answer:
False
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The media-related cultural tools that help us decode media, such as the language, concepts, and assumptions associated with a particular subculture or political perspective, are called ______.
Answer
Correct Answer:
Discursive resources
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Liebes and Katz’s (1993) study of Dallas audiences found that ______.
Answer
Correct Answer:
All of these
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Which of these is NOT a reason for the growth in “fan studies” in media scholarship?
Answer
Correct Answer:
Fans are eccentric and extremist types of media audience members, whose obsession makes them interesting to scholars.
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One of Janice Radway’s principle findings in Reading the Romance is ______.
Answer
Correct Answer:
Women focus on the act of reading more than the content of the stories
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The encoding–decoding model shows how a specific encoded meaning may not result in a specific decoded interpretation.
Answer
Correct Answer:
True
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The term to describe social settings where audiences generate meanings about media products is ______.
Answer
Correct Answer:
Interpretive community
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