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Basic Blogging Best Practices MCQ

1. True or False: Hubspot recommends that businesses primarily use branded keywords in blog content.

False

True

Answer

Correct Answer: False

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2. True or False: Meta keywords are one of the most effective elements to boost the SEO of a post.

False

True

Answer

Correct Answer: False

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3. According to Hubspot, how much more inbound links do companies who blog typically have?

97%

81%

35%

15%

Answer

Correct Answer: 97%

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4. What is the peak time for blog commenting?

4pm

9am

12pm

8am

Answer

Correct Answer: 8am

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5. What is the peak time for link sharing among blog readers?

7am EST

7pm EST

11pm EST

2pm EST

Answer

Correct Answer: 7am EST

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6. True or False? A blog with poor visit numbers will also have poor lead numbers.

False

True

Answer

Correct Answer: False

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7. How many different blogs can you create under one Blogger account?

100

150

Answer

Correct Answer: 100

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8. Specific keywords with small search volume are called:

Low Key Keywords

Long-Tail Keywords

Needle-In-The-Haystack Keywords

Search Specific Keywords

Answer

Correct Answer: Long-Tail Keywords

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9. According to Matt Cutts of Google, the optimal keyword density for blog posts is:

Below the point where the language ceases to make sense

1.5-2%

0.5%

2.5-3.5%

Answer

Correct Answer: Below the point where the language ceases to make sense

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10. What term refers to quoting thought leaders in attempt that they share your blog with their own networks?

Conversion

Social Symbiosis

Stickiness

Ego Trapping

Answer

Correct Answer: Ego Trapping

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11. What is the most important item to have in a post for SEO?

text

byline

video

link

photo

Answer

Correct Answer: link

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12. Of the following, which is the best way to analyze the 'visits' metric?

Traffic on individual blog posts

Total blog traffic

Total website traffic

Answer

Correct Answer: Total blog traffic

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13. How long should the title of your blog post be?

Doesn't matter

No longer than 50 characters

No longer than 100 characters

No longer than 70 characters

Answer

Correct Answer: No longer than 70 characters

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14. Typically, what is the primary goal of a business blog?

Creating a sharable branch of your web effort

Gaining landing page visits

Lead Generation

Gaining Social Visibility

Answer

Correct Answer: Lead Generation

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15. Which of the following is a tool commonly used for scheduling out and assigning blog content for writers?

RSS Reader

Email Posting

Task Management Software

Editorial Calendar

Answer

Correct Answer: Editorial Calendar

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16. What is an SEO best practice for including images in a post?

Giving the image a title

(none of these)

Defining the alt text

Linking an image to another site

Answer

Correct Answer: Defining the alt text

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17. Which of the following social networks will generate the highest ranking SEO for a blog post:

Tumblr

Twitter

GooglePlus

Facebook

Answer

Correct Answer: GooglePlus

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18. Which of the following displays a blog as a sub-domain?

smartererblog.com

tumblr.com/smarterer

blog.smarterer.com

smarterer.com/blog

Answer

Correct Answer: blog.smarterer.com

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19. How does the page title of a post differ from the meta title?

The page title includes the name of the author

The page title MUST utilize the focus keyword in order to be indexed properly

The page title is visible to readers

The page title should not include the post title

Answer

Correct Answer: The page title is visible to readers

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20. Which of the following is a proper format for a company's blog URL ?

http://www.company.com/posts

http://www.company.com/content/blog

http://www.blog.company.com

Answer

Correct Answer: http://www.blog.company.com

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21. Which blogging platform has especially great integration with Google AdWords?

WordPress

Movable Type

TypePad

Blogger

Answer

Correct Answer: Blogger

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22. What is the HTML tag to denote header text?

<h1>

<title>

Answer

Correct Answer: <h1>

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23. Blog posts should contain which of the following?

In-text citations

An image

All of these

Subheaders

Answer

Correct Answer: All of these

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24. True or False? Blogs with photos are more likely to be shared socially.

True

FALSE

Answer

Correct Answer: True

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25. Blogging best practices include the following:

Optimize your SEO by adding links and pictures

Create quality content

Promote your content across various platforms

All of these

Answer

Correct Answer: All of these

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26. Which of the following is a micro-blogging site?

About.me

HubSpot

Twitter

Blogger

Answer

Correct Answer: Twitter

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27. What is the blogosphere?

A fictional term invented by Douglas Adams

A meetup group of bloggers

A popular globe sold on ThinkGeek

The collective community of bloggers and blogs on the Internet

Answer

Correct Answer: The collective community of bloggers and blogs on the Internet

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28. True or False? Companies that blog have over 50% more website visitors

False

True

Answer

Correct Answer: True

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29. What is a CTA?

Cohesive Text Algorithm

Call To Action

Corporate Test Action

Current Text Assessment

Answer

Correct Answer: Call To Action

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30. What term describes a list of links to various blogs or news sites?

LongTail Blogging

Blogchain

Share Buttons

31. What is the term for a globally recognized avatar?

Global Avatar

Avatar X

Visatar

Gravatar

Answer

Correct Answer: Gravatar

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32. What is anchor text used for?

To emphasize a certain section of a post

To segregate sections of a post

To anchor a URL to some text on a web page

Bloggers don't use anchor text

Answer

Correct Answer: To anchor a URL to some text on a web page

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33. Which of the following RSS tools is the standard among bloggers to become indexed?

Feedblitz

FeedBurner

Aweber

Subscribe2

Answer

Correct Answer: FeedBurner

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34. True or False? A professional blog should be hosted using its own domain name.

False

True

Answer

Correct Answer: True

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35. What is most telling metric of a blog's success on social media?

Favorites

Likes

Comments

Answer

Correct Answer: Shares

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36. ___ is programming code that can be read, viewed, modified, and distributed, by anyone who desires.

Freemium

CSS

FFA

Open Source

Answer

Correct Answer: Open Source

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37. What metric refers to the number of times a reader clicks your CTA?

Click Through Rate

Impressions

Converts

Actions Taken

Answer

Correct Answer: Click Through Rate

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38. True or False? Video blogs are best posted WITHOUT a typed blurb above or below the player.

True

False

Answer

Correct Answer: False

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39. Which of the following elements should utilize the focus keyword of the blog post?

All of these

URL

Page title

Header

Answer

Correct Answer: All of these

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40. True or False: It is NEVER a good idea to write a post with controversial content.

True

False

Answer

Correct Answer: False

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41. True or False? Guest posting on other blogs compromise the credibility of your own blog.

True

False

Answer

Correct Answer: False

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42. True or False? You should NEVER link back to other posts from your blog to avoid taking the focus on your current post.

False

True

Answer

Correct Answer: False

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43. True or False? Blog comments contribute to SEO.

False

True

Answer

Correct Answer: True

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44. Which of the following is an effective way to encourage readers to comment on posts?

Include a call to action at the end of the post asking readers to comment

Have a pop up notification telling a reader to comment display when they scroll to the end of the post

Hold a contest to reward the reader who comments the most

Move the comment section to the top of the page

Answer

Correct Answer: Include a call to action at the end of the post asking readers to comment

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45. True or False: Alt Text describes an image to search engines.

True

False

Answer

Correct Answer: True

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46. What is a widget?

The banner on the top page of a website

A small application on a page that has a useful function

A snippet of code that collects data about visitors

A user acquisition tool

Answer

Correct Answer: A small application on a page that has a useful function

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47. What is an SEO best practice for a post's permalink?

Permalinks are not taken into account for SEO purposes

The permalink should only include the date of the post

The permalink should only include the post number

The permalink should include the focus keyword

Answer

Correct Answer: The permalink should include the focus keyword

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48. True or false? Blogger is owned by Google.

False

True

Answer

Correct Answer: True

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49. In order to inspire a reader to perform an act after reading, the post should include a:

An interesting title

Quotation

A comment section

Call to action

Answer

Correct Answer: Call to action

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50. A favicon (the graphic that appears in the address bar of a browser) should

show a picture of the author

be larger than 30 pixels across

have bright colors

include your blog's logo

Answer

Correct Answer: include your blog's logo

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51. Which of the following is an example of an effective call to action?

Click here to download a whitepaper

We'll be back next week with a new post

We look forward to staying in touch with you

Thanks for reading our blog

Answer

Correct Answer: Click here to download a whitepaper

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52. When blogging for business purposes, it is important to do what?

Include your CEO's name in blog posts

Include a call-to-action that allows you to capture lead information

Include your company description at the end of each blog post

Answer

Correct Answer: Include a call-to-action that allows you to capture lead information

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53. How are blog posts shared on Tumblr?

Reshares

Relays

Reblogs

Retweets

Answer

Correct Answer: Reblogs

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54. The title of a blog post should

Be attention-grabbing

All of these

Be descriptive of the content of the post

Include the focus keyword

Answer

Correct Answer: All of these

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