Which type of assortment strategy is used by a news agency when it adds indoor plants and house wares to its range of newspapers, stationery and books?

A _______ is a rather narrowly defined group, typically a small market, whose needs are not being well served.

In which type of marketing does a company recognize that buyers differ in their wants, purchasing power, geographical locations, buying attitudes and buying habits?

In which cost-pricing approaches does a firm determine a price that would yield the target rate of return on investment(ROI)?

Market followers are firms that carve out a distinct niche for themselves, which had been left uncovered by the other firms in the industry.

Knock-offs is a term used to refer to new product innovations which are almost identical, look-alike copies of the competitors' best-selling items.

Once an organization has developed its distribution objectives, it should next ________.

________ are the most common price promotion.

The marketing process captures value from customers by __________.

The marketing goal for a product in the growth stage of its product life cycle is to ________.

The majority of the brands marketed in the united states are _____ brands.