State whether True or False.

Market followers are firms that carve out a distinct niche for themselves, which had been left uncovered by the other firms in the industry.

Knock-offs is a term used to refer to new product innovations which are almost identical, look-alike copies of the competitors' best-selling items.

Reactive Marketing Control System is a system which allows changes to be made in the marketing objectives during a planning period, as well as in the performance to meet those objectives.

The accelerator principle states that ________ in consumer demand will affect several layers of demand in organizational markets.

________ e-commerce is the online exchange between companies and individual consumers.

A ________ is a modification to an existing product.

The majority of the brands marketed in the united states are _____ brands.

The major cultural values of a society are expressed by _________.

The main activities of value chain members include all of the following except ________.

The initial function of a marketing information system is ________.

The goal of marketing is to both __________ the needs of prospective customers.