The accelerator principle states that ________ in consumer demand will affect several layers of demand in organizational markets.

________ e-commerce is the online exchange between companies and individual consumers.

A ________ is a modification to an existing product.

A marketing channel helps to create ______ utility?

Companies who passively accept the marketing environment __________.

Customer-driven marketing is most effective when ________.

The initial function of a marketing information system is ________.

The goal of marketing is to both __________ the needs of prospective customers.

The first step in the strategic brand management process is ________.

The first part of a marketing strategy statement describes the ________ of a new product.

The first element in the retailing mix is the _____.