A _______ is a rather narrowly defined group, typically a small market, whose needs are not being well served.

In which type of marketing does a company recognize that buyers differ in their wants, purchasing power, geographical locations, buying attitudes and buying habits?

In which cost-pricing approaches does a firm determine a price that would yield the target rate of return on investment(ROI)?

Market followers are firms that carve out a distinct niche for themselves, which had been left uncovered by the other firms in the industry.

Knock-offs is a term used to refer to new product innovations which are almost identical, look-alike copies of the competitors' best-selling items.

Reactive Marketing Control System is a system which allows changes to be made in the marketing objectives during a planning period, as well as in the performance to meet those objectives.

________ are the most common price promotion.

The marketing process captures value from customers by __________.

The marketing goal for a product in the growth stage of its product life cycle is to ________.

The majority of the brands marketed in the united states are _____ brands.

The major cultural values of a society are expressed by _________.