A product with backward sloping demand displays _____.

A product's position is based on important attributes as perceived by ________.

A prototype includes ________ in a category. an exemplar includes ________ in the category.

A viable target market should ________.

A(n) _____ identifies the performance of individual skus in the assortment plan.

A(n) ________ need is one that the consumer is reluctant or unwilling to explicitly verbalize.

Which is not an external environmental factor or force affecting the marketing operations of a company?

Which is not included in the major strategic areas of marketing mix?

Which are true? i)A 'consultative selling' approach is best applied to low-cost high-volume products ii) 'Consultative selling' focuses on offering tailored solutions.

Marketing strategy can be subdivided into __________.

Next step for a marketer after identifying broad marketing objectives and developing promotion objectives?